Are scientists really that uncool?

It appears that Americans don't think that scientists are very cool. Go figure. My guess is that the people who were surveyed just haven't watched much CSI, a forensics drama show that features a number of very beautiful science geeks (both men and women). In addition, through the use of these beautiful people, artful lighting, and edgy ambient music, the show is able to make DNA sampling, footprint measuring, and even dust collecting look like sexy and intriguing work.